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SM Preventive Medicine and Public Health

Evaluation of Mayor’s Wellness Councils: Recommendations for Website Content Informed by Community Coalition Action Theory

[ ISSN : 2576-4004 ]

Abstract
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Received: 17-Sep-2017

Accepted: 10-Oct-2017

Published: 16-Oct-2017

Research Article | Volume 1 - Issue 1 | Article DOI :

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Wendell C Taylor¹, Richard R Suminski², Bhibha M Das³, Raheem J Paxton⁴ and Rachel I Blair²*

¹Department of Health Promotion and Behavior Sciences, University of Texas Health Science Center at Houston School of Public Health, USA
²Department of Behavioral Health and Nutrition, University of Delaware, USA
³Department of Kinesiology, East Carolina University, USA
?Department of Community Medicine and Population Health, University of Alabama, USA

Corresponding Author:

Wendell C Taylor, Department of Health Promotion and Behavioral Sciences, University of Texas Health Science Center at Houston, School of Public Health, Texas, USA, Tel: 713-500-9635; Fax: 713-500-9602; Email: Wendell.C.Taylor@uth.tmc.edu

Keywords

Mayor’s Wellness Councils; Website content; Community Coalition Action Theory; Public Health; Internet

Abstract

Background: Mayor’s Wellness Councils are community-based coalitions designed to improve the health and wellbeing of communities. Although they reach millions of people, little is known about whether council websites are informative. The aim of this study was to recommend an approach for the website content of Mayor’s Wellness Councils based on Community Coalition Action Theory.

Method: Internet searches were conducted to identify Mayor’s Wellness Councils for the 50 most populated United States Metropolitan Statistical Areas. We evaluated all 24 of existing councils with websites.

Results: The mission statement was the most frequently described construct followed by outcomes and implementation. After these three constructs, convener group, and coalition membership were presented most frequently. The least frequently described construct was assessment and planning. Twenty-five percent of the websites had no information related to the six Community Coalition Action Theory constructs, essential information for consumers.

Discussion: This study provides guidance on how the content of Mayor’s Wellness Council websites can be presented to maximally inform consumers about their activities and impact. We recommend incorporating all six Community Coalition Action Theory constructs with a particular emphasis on assessment and planning to best convey the functioning and effectiveness of Mayor’s Wellness Councils. Improving Mayor’s Wellness Councils for consumers can have direct and indirect positive effects for public health and community wellbeing.

Citation

Taylor WC, Suminski RR, Das BM, Paxton RJ and Blair RI. Evaluation of Mayor’s Wellness Councils: Recommendations for Website Content Informed by Community Coalition Action Theory. SM Prev Med Public Health. 2017; 1(1): 1005.