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Article Details

Peer Influence on Change in Employer Appraisal of Depression Care Management Products

[ ISSN : 2573-3389 ]

Abstract

Research Article | Volume 1 - Issue 2 | Article DOI :

Beom S Lee¹, Kathryn M Rost¹, Nan Sook Park², and John Skvoretz³

¹Department of Mental Health Law & Policy, University of South Florida, USA
²School of Social Work, University of South Florida, USA
³Department of Sociology, University of South Florida, USA

Corresponding Author:

Beom S Lee, Department of Mental Health Law & Policy, Louis de la Parte Florida Mental Health Institute, University of South Florida, USA, Tel: +1 813 974 9361; Email: beomlee@usf.edu

Keywords: Depression care management product; Marketing; Peer influence; Social network analysis; Randomized controlled trial

Abstract

Employers may purchase evidence-based depression care management products to improve work outcomes of their depressed employees. Because employers have imperfect information about mental health products, they may rely on peers to evaluate benefits and costs of the products. We examined the impact of peer influence on employer appraisal of depression care products in a randomized controlled trial of marketing intervention for a high quality depression care product. Using a general form of the autocorrelation model in social network analysis, findings showed significant peer influences on how employers changed their appraisal of a depression care product.

Citation

Lee BS, Rost KM, Park NS and Skvoretz J. Peer Influence on Change in Employer Appraisal of Depression Care Management Products. SM J Depress Res Treat. 2015; 1(2): 1010. https://dx.doi.org/10.36876/smjdrt.1010

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Received: August 20, 2015

Accepted: November 18, 2015

Published: November 26, 2015